Hello Friday.
April 26 2024
Each neighborhood of Madison has its own notable quirks, restaurants + charm. This is the beginning of a new series on how to spend a day in each section of our city. We're starting with one of our personal favorites — the Schenk-Atwood-Starkweather-Yahara.
A walkable + vibrant neighborhood on Madison's east side | Photo by 608today team
Start with a breakfast — or brunch — of champions
- The Victory | 2710 Atwood Ave. | Open daily, 6:30 a.m.-2:30 p.m. | Try this: Crumb cake
- Stalzy’s Deli | 2701 Atwood Ave. | Tues.-Thurs. and Sun., 7:30 a.m.-4 p.m. + Fri.-Sat., 7:30 a.m.-8 p.m. | Try this: Brooklyn breakfast
Head outside and get the body moving
- Olbrich Botanical Gardens | 3330 Atwood Ave. | Open daily, 10 a.m.-4 p.m. | Free+ | Stroll through 16 acres or explore the Bolz Conservatory.
- Olbrich Park | 3527 Atwood Ave. | Enjoy a summertime vibe at the Biergarten or head up the hill for some wintertime sledding.
Shop local on Atwood Avenue
- Nutkrack | 2086 Atwood Ave. | Wed.-Fri., 1-6 p.m. + Sat.-Sun., 10 a.m.-4 p.m. | Pick up a local, vegan, and gluten-free snack to fuel up for the afternoon.
- A Room of One’s Own | 2717 Atwood Ave. | Open daily, 12-6 p.m. | While currently only open for online orders, shop staff picks + order booklover’s merch for pick up.
- bad dog frida | 2094 Atwood Ave. | Mon.-Fri., 10 a.m.-6 p.m. + Sat.-Sun., 10 a.m.-4 p.m. | If you’ve got your furry friend with you, stop in to pick up treats + toys.
It’s 5 o’clock somewhere
- Mint Mark | 1929 Winnebago St. | Grab an Old Fashioned or Appletini to sip on | Pro tip: Reserve a table ahead of time through Resy.
- BarleyPop Tab and Shop | 2045 Atwood Ave. | Try one of the 40 brews on tap or grab a growler to go | Pro tip: The shop is pet friendly.
Sit down for a well-deserved dinner
End the evening with a show
There’s still much more to explore. Let us know below which neighborhood we should highlight next.
Use the buttons below to share this story with adventure buddy + anyone who needs plans for the weekend.
Today
- Brass Ring Trivia | Wed., Jan. 19 | 7 p.m. | The Brass Ring, 701 E. Washington Ave. | Free entry | Play in-person for competition over drinks or join in virtually.
Thursday
- Winter Wonderland Paint Night | Thurs., Jan. 20 | 6 p.m. | Camp Createability, 4510 Femrite Dr. | $25 | Paint a whimsical winter scene with step-by-step instructions. 🎨
- Shane Torres | Thurs., Jan. 20-Sat., Jan. 22 | Times vary | Comedy on State, 202 State St. | $5+ | A stand-up comedian and writer known for performances on Conan and Comedy Central. 🎭
Friday
- Madison Symphony Orchestra: Premiere Debut | Fri., Jan. 21-Sun., Jan. 23 | Times vary | Overture Center | $20+ | The prizewinning Ms. Hall-Tompkins performs the Madison premiere of Wynton Marsalis’ Violin Concerto. 🎻
- Wisconsin vs. Michigan State | Fri., Jan. 21 | 8 p.m. | Kohl Center | $33+ | Watch the men’s basketball team take on a Big Ten rival. 🏀
Saturday
- Beer & Cheese Fest | Sat., Jan. 22 | 2-6 p.m. | Alliant Energy Center | $15+ | Meet and mingle with brewers + cheesemakers from around the state and sample hundreds of delicious creations. 🧀
- Sub Zero Race | Sat., Jan. 22 | 3 p.m. | The Come Back In, 508 E. Wilson St. | $20 | A 4-mile cold weather race along the Lake Monona bike bath. 👟
- Bird and Nature Outing | Sat., Jan. 22 | 10-11:30 a.m. | Aldo Leopold Nature Center, 330 Femrite Dr. | Free | A family-friendly winter hike on Madison's east side. 🐦
Sunday
- Houndmouth | Sun., Jan. 23 | 8 p.m. | Majestic Theatre | $27.50+ | A night of music from the American alternative blues band. 🎼
We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
Note: COVID-19 protocols are changing rapidly to curb the spread of the Omicron variant in Madison. Please make sure to check event listing pages + venue websites for the most up-to-date information.
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Weather
- 12º | Partly cloudy | 10% chance of snow
Civic
Number
- $21,000. The amount of money donated to Dane County Humane Society in honor of Betty White. The national #BettyWhiteChallenge — inspired by the late actress’s love for animals — encouraged people to donate to local shelters on Mon., Jan. 17, which would have been her 100th birthday. 🐶 (Wisconsin State Journal)
Ranked
- Madison takes the No. 3 spot on WalletHub’s Best State Capitals of 2022. The study looked at housing costs, household income, unemployment rates + health conditions in determining the best ones to call home. 🏆
Sports
- ICYMI — The Packers are holding a week long giveaway leading up to Saturday’s playoff game against the 49ers. Today is “Win It Wednesday” — you can win tickets to the game, Pro Shop gear, and more by following the team’s social media accounts. 🏈 (NBC15)
Seasonal
- Tickets for the Ice Castles in Lake Geneva go on sale today at 12 p.m. + the castles will officially open Sat., Jan. 22. Get lost in an ice maze, crawl through tunnels, and slide down the ice created with thousands of icicles hand-placed by professionals.
Community
- MMSD is looking for volunteers to help with classroom support, clerical duties + supporting students during transitions throughout the day. All volunteers will need to pass a background test + you can sign up to help here. 📓 (Channel3000)
Health
- SSM Health’s new multi-specialty clinic plans to open in February on Fish Hatchery Rd. The $75 million center worked with Findorff and the Urban League of Greater Madison to develop a plan for a diverse workforce, as well as maximize the well-being of staff. 🏥 (NBC15)
- UW associate professor of dermatology, Dr. Apple Bodemer, is reminding Madisonians to get outside for at least 10 minutes a day to help maximize vitamin D production in your body. Many Americans in northern latitudes — aka Wisconsin — suffer from less UV exposure, which can affect mood disorders and immune health. (NBC15)
Kids
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